I suppose my sniffing of glue is going to remain unpopular as well. I'm tired of "judgy" people.
Last call
Chart R
Jan 12, 2025
On January 3, US Surgeon General Vivek Murthy called for risk warnings to be included on alcoholic beverages, similar to those on cigarette packets, after new research linked alcohol use to ~100,000 cases of cancer and ~20,000 deaths each year in the US alone. Shares of several major alcohol brands, such as Jack Daniel’s parent company Brown-Forman, dipped — but for the most part the reaction to the news was muted, perhaps because major Western alcohol companies have had a miserable few years even before that… and because many Americans already think the surgeon general has a point.
We thought we’d look at America’s ever-shifting relationship with alcohol, the changing fortunes of the world’s biggest booze businesses (it’s not been a great 5 years for them), and whether we might soon live in a world where, for the majority, going fully “dry” isn’t just for January.
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