How to play the race card if your rent scooters
That's the secret sauce! Give a special discount to folks based on skin color and call it an equity discount.
Oh wait a minute, that's mathematically a white surcharge. Sounds great to me. I wonder if they have a special Asian surcharge as well. I suppose the Chosen People aren't chosen for a discount. No that would be silly.
BTW: Not only is Lime admitting this, they're promoting it for political gain. Love those guys. Glad they came to visit from San Fran my favorite American City.
Lime scooter ridership booming; 1 million rides reported in Chicago this year
The San Francisco-based company attributes part of the boom to the equity discount offered on the South and West sides.
By David Struett
Sept 7, 2023, 10:18am CDT
Electric scooter-sharing company Lime says its ridership in Chicago is booming.
The San Francisco-based company has recorded more than 1 million rides this year.
Lime attributes part of the boom to the 50% equity discount on the South and West sides. More than 400,000 of this year’s rides were taken in those areas, the company said Thursday.
This year accounts for most of Lime’s rides in Chicago since it was introduced here in 2019. The company has recorded 1.7 million rides since then.
Lime is among three companies with licenses to rent scooters in Chicago, including Spin and Lyft. Superpedestrian said Thursday it had left the Chicago market.
Electric scooters were introduced in Chicago in two pilot programs in 2019 and 2020. The city’s scooter program became permanent in 2021.
Last month, Lime said it was seeking to expand scooter access to the Lakefront Trail, where bikes from Divvy are already allowed.