top of page
Search
  • snitzoid

Is Google Chrome still the dominant browser on the web?


Just browsing... for features


Google Chrome is testing a new feature that will make it look a little more like its Apple rival Safari: switching the browser’s address bar to the bottom, moving it closer to the thumb — great news for speed searchers seeking to fact-check their friends or find “food near me” as quickly as possible.

The move comes almost 2 years after Apple made the bottom-of-the-screen-based address bar its default, a decision that wasn’t a roaring success at the time. But, while Chrome has lagged in this change-up, the platform has been dominating the browser world for over a decade now.


First launched in 2008, when Internet Explorer was at the height of its powers, Google's PR team was keen to make a splash with Chrome — going so far as to create a comic book to explain its "streamlined" features. Marketed as a "fresh take on the browser", Chrome offered faster loading times, fewer crashes, third-party extensions and, perhaps most importantly, the resources of a tech giant.


Free real estate


Those resources also meant plugging into the Google ecosystem — Maps, Gmail, YouTube, Android — giving Chrome an enormous leg up, just as its primary competition, Internet Explorer, and the free and open-source Firefox, were struggling for users. By the end of 2009, in the first full year of its existence, Google Chrome captured just 5% of the browser market. However, things shifted quickly: Chrome became the most popular browser in 2012, a position it’s held ever since.


Since it's free to use, Chrome may not initially seem like a core part of Google's business, but it actually saves the company billions every year. When people use the Chrome search bar, the default search engine is, of course, Google itself — had Google never built a browser, it would have to split that ad revenue with someone else.



5 views0 comments

Recent Posts

See All

Who's endorsed Harris. What's that mean?

The Dems are a party waring internally. Kamala has enough support from the progressive wing that no other candidate is likely to have the traction to displace her in the short three weeks before the

Comments


Post: Blog2_Post
bottom of page