The biggest stud on the planet. Joe Rogan is what Johnny Carson was to late night. The absolute king of news/podcasts and adult conversation programming. He lets his guests speak, asks engaging questions, and provides insight from folks with divergent views.
He also destroys network news coverage. For example, Anderson Cooper CNN's top news anchor averages about 240,000 viewers per episode.
Joe? Try 11 million! BAM.
https://utahstories.com/2022/02/joe-rogan-vs-cnn/#:~:text=For%20example%2C%20CNN's%20Primetime%20Anchor,11%20million%20listeners%20per%20episode.
Joe Rogan Gets New Spotify Deal Worth Up to $250 Million
Hit show to be distributed broadly, including on YouTube, rather than exclusively on audio-streaming service
By Anne Steele, WSJ
Updated Feb. 2, 2024
Spotify has reached a new deal with star podcaster Joe Rogan that will allow his hit show to be distributed broadly.
Rogan’s fresh deal—estimated to be worth as much as $250 million over its multiyear term, according to people familiar with the matter—involves an upfront minimum guarantee, plus a revenue sharing agreement based on ad sales.
Under the new licensing agreement, Spotify will sell ads for and distribute “The Joe Rogan Experience” across several podcast platforms, including in a video format on YouTube, the company said Friday. Under his previous deal, the show was exclusive to Spotify.
“The Joe Rogan Experience” has released more than 2,200 episodes.
“Cool conversations are a kind of mental nourishment,” Rogan said in a Spotify blog post announcing the new deal. Listening to those discussions “encourages people to have similar conversations with their friends, and it just generally makes life more interesting.”
Spotify shares rose about 2% Friday.
With 500 million monthly users, Spotify is the world’s largest music streaming service. Here’s an inside look at how the platform uses machine learning technology to generate personalized recommendations.
The new deal is emblematic of shifting economics in podcasting, which has matured in both audience reach and advertising spending since Rogan’s last deal. Spotify is working to revise the terms of its deals with top talent so that shows are distributed on several platforms to maximize their audience and ad sales, rather than requiring exclusivity.
It is also aiming to pay smaller minimum guarantees and emphasize revenue sharing, a model that helps share risk with talent.
Spotify struck its first deal with Rogan in 2020 during its initial blitz into the medium. It agreed to pay more than $100 million to bring “The Joe Rogan Experience” to Spotify exclusively in a bid to jump-start podcast listening on its platform. The show has remained far and away the most popular podcast on Spotify.
Rogan’s previous deal with Spotify ties his payout—estimated to land at around $180 million to $220 million by the end of its term this year—to audience-number targets.
Spotify spent heavily on podcasting in the format’s early days to build large audiences from its biggest shows. While that early foray into podcasting proved costly, Spotify surpassed Apple to become the most popular podcast listening platform.
Now, the company is working to become more disciplined in its podcast spending. By distributing Rogan’s show broadly, Spotify stands to make more money from ads it sells as the podcast reaches a larger audience.
Spotify’s deal with Rogan landed it in hot water in 2022 when rocker Neil Young pulled his music due to what he said was vaccine misinformation spread by the podcaster. The company stood by Rogan, with Chief Executive Daniel Ek saying that the ambition to make Spotify the “largest audio platform in the world” involves embracing diverse voices and differing opinions as the company chased scale in podcasting.
Write to Anne Steele at anne.steele@wsj.com
Copyright ©2024 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8
Comments