Nobody's naming their kid Alexa anymore? I'm shocked.

By the way, we're adopting a kid named Hal 9000.

Name Dropping

Chart R

Last week Amazon commenced its layoffs, with 10,000 employees set to lose their jobs — the largest cuts in the company’s history.

The cuts hit the Alexa voice assistant division especially hard. One employee in Alexa’s AI division reported that 60% of her team were being cut, with a 15-minute videoconference informing them of their unemployment.

Amazon are not the only ones scaling back on Alexa — parents are too. Last year only 698 baby girls were named Alexa in the US, the lowest figure since 1986. The name exploded in popularity in the 90s and early 2000s, but lost steam during the last decade, particularly after Amazon released its voice assistant in 2014-15.