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Snitz takes a page from the Disney playbook to spruce up the Report's image.

Updated: May 5

A number of readers have commented. "Tom, your logo seems a little harsh. Honestly, a little masculine. Can't you convey something a little more human, upbeat even positive?"

I have to admit; it could use some softening.

How about a pastoral scene shot at twilight with some wildflowers? Much better!

You know, our logo could use some colorful flowers and a puppy?

Or maybe some diversity. Keep it human. I really am starting to like this last one. I think our Gen Y, Z, and Millennials readers will connect better.

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