Admit it, you waste time every morning waiting in line at some Starbucks for an overpriced cup of coffee. No, you're not addicted to anything...you just like the smell of java and can't seem to focus.
Instead, you could have a Spritzler robot show up at your with a piping hot freshly brewed cup of coffee. We save rent and personnel costs; you get coffee laced with amphetamines so you start the day with a bang.
A study in the UK from 2019, reveals the breakdown of the costs of a typical cup of coffee, finding that just ~4% of a your morning cup is actually for the coffee itself — which worked out to about £0.10 ($0.13). The figures would undoubtedly be higher today — a £2.50 ($3.20) cup of coffee in the UK is a rare sight these days — but the proportions would be similar. Indeed, if you have a particularly fancy drink order, with lots of sweeteners or alternative milks, then the actual beans will be an even smaller share of the costs.
That means, even if the wholesale cost of coffee were to plunge by 40-50%, the cost savings likely to be passed on to consumers would be unlikely to be more than a few cents, as the price of your daily caffeine fix is much more dependent on shop rent and staff wages.
A bitter brew
Although a few years out of date, and from just one study in the UK, the breakdown gives a good sense of just how complicated the coffee supply chain is. The coffee roaster usually accounts for most of the cost of the actual coffee, while exporters, transporters and processors take their cuts, leaving the actual grower with around just 10% of the coffee revenue. In this study, that worked to be just one penny from a typical £2.50 ($3.20) cup of coffee.
コメント