Morgan Freeman is twice the man and has ten times the brains of Ludacris or the wokesters at Google. When asked by Mike Wallace (13 years ago), "how are we going to get rid of racism?" he remarked, "stop talking about it."
On the other hand, perhaps Google would consider placing a Star of David on all products produced by the tribe. On second that, that didn't go too well in Germany.
The Message of ‘Buying All Black’
The Google-Ludacris project reveals that U.S. society isn’t white supremacist.
By Oliver Traldi, WSJ
Dec. 28, 2022 6:22 pm ET
Google and the rapper Ludacris released a music video, “Buying All Black,” to promote the company’s post-Thanksgiving “Black-Owned Friday.” This event began in 2020 and celebrates a Google feature, also added in 2020, that allows black-owned businesses to be identified in searches by a special badge. The idea is that identifying businesses as black-owned will help bring them customers.
A few decades ago, after the civil-rights movement succeeded in ending legal discrimination, American society was content with colorblindness as the goal of human racial relations: We ought to strive for a society in which we don’t make assumptions about people or discriminate because of skin color. Affirmative action was the exception that proved the rule.
Soon, though, colorblindness became the target of mockery. Academics, activists and commentators took the aspirational expression “I don’t see color” as discrediting the goal: The statement is literally false, an impossible aspiration, and a way of obscuring that people invariably do notice the color of each other’s skin. Trendy research into “implicit” or “unconscious” bias then claimed to show the ubiquity of invidious prejudice, which was in turn cast as “white supremacy.”
The Ludacris/Google collaboration should put to rest the idea that we live in a white-supremacist society. If we did, telling everyone which businesses were black-owned would be like putting them on a list of targets—for boycotts or even for destructive violence.
Google’s project makes clear that we live in a society with the opposite expectation. Google and Ludacris think it will help stores if everyone knows they are black-owned, because more people, not fewer, will choose to patronize them. The assumption is that people—not only people of any one demographic category or political leaning, but Americans on average—will either remain colorblind or actively favor black-owned businesses.
There could be all sorts of inequities that impair black-owned businesses. But these inequities can’t stem from widespread bigotry, much less white supremacy. If they did, Ludacris’s efforts couldn’t do any good.
Mr. Traldi is a graduate student in philosophy at the University of Notre Dame.
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