I'm sorry, It's impossible to be too DEI! I say bring it. In fact, the idea of driving a pink POS car is strangely attractive to me. Don't judge...just accept the Spritzler Report.
I think this ad rocks!
Elon Musk and others pile on mocking luxury car brand’s ‘woke’ new ad: ‘Bud Light 2.0’
By Taylor Walters, NY Post
Published Nov. 20, 2024
Updated Nov. 20, 2024, 5:14 p.m. ET
The 30-second spot begins with a bright yellow elevator opening to reveal half a dozen or so androgynous models dressed in vibrantly colored, monochromatic costumes — but not a car in sight.
The ad then flashes the models individually, showcasing their dramatic outfits paired with vacuous phrases such as “create exuberant,” “live vivid,” “delete ordinary,” “break molds” and “copy nothing.”
Critics are calling the flop “Bud Light 2.0” after a video resurfaced of the company’s brand strategy director boasting about implementing DEI programs and policies at the company — like gender transitioning at work.
Shown above the new Spritzler Edition Jaguar
This church has an AI Jesus for confessions: 'It gave me so much advice'
Bud Light lost billions of dollars in market share last year after a disastrous and widely panned team-up with transgender influencer Dylan Mulvaney.
Speaking at an LGBTQ awards show last month, Jaguar’s head of brand strategy Santino Pietrosanti pulled back the curtain on the company’s changing culture — and bragged about implementing a woke agenda in the workplace.
“We’ve established more than 15 DEI groups such as Pride, Women in Engineering, and Neurodiversity Matters. We’ve launched major policy revisions such as ‘transitioning at work’ to drive equity and support for our communities embracing individuality as our superpower,” he gushed to a cheering audience at the Virgin Atlantic Attitude Awards in London.
Viewers compared the clip to a Paris fashion show, featuring a group of mixed-race models in bright colors strutting and posing on abstract sets.
But not everyone is so impressed with the iconic company’s left turn.
The debut commercial, which has more than 50 million views on X, had haters lining up to trash it.
“Do you sell cars?” Tesla and X CEO Elon Musk snarked in a reply.
“This is so the wrong timing for this. I can understand the C suite being conned into this in 2022, but you have completely misread the moment. Bud Light 2.0,” wrote columnist John Gabriel.
Notably missing from the ad — which features similarly bold taglines like “create exuberant," “live vivid” and “delete ordinary” — is an actual Jaguar.
The clip has been viewed more than 6.6 million times on X, sparking backlash from many viewers.
“The damage this Jaguar marketing did to a once iconic brand should be studied,” another user jabbed. “Their social team just making an absolute mess of all the reputation capital #Jaguar built over decades. Stop letting dumb interns hijack brands.
Some users even said they were contemplating canceling their Jaguar orders in light of the controversial spot.
The company has since hit pause on introducing any new models until 2026 while it gears up to relaunch as an all-electric brand — despite declining demand for such vehicles.
Commenti