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What country is 2nd behind the US in Starbucks stores?

Wait a fricken minute. I don't believe this. First they start buying more cars when we do, next their going for the Coffee Chalice



Which Countries Have the Most Starbucks Stores?

December 29, 2023

By Marcus Lu, Visual Capitalist



This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources.

Started in 1971 in Seattle, Washington, Starbucks is the second-most prolific quick-service brand in the United States.


Since then, Starbucks has spread to over 80 different countries in its mission to serve coffee (or another beverage of choice) to everyone who walks through their doors.

After all, that’s their primary revenue stream.



Note: This revenue mix is for company-operated stores only. Furthermore, “other” consists of sales of packaged and single-serve coffees and teas, serve-ware, and ready-to-drink beverages, among other items.

But which regions account for most of the coffee chain’s nearly 40,000 locations?

We visualize the number of Starbucks locations by country, as of October 2023, using data from their annual report from the 2023 fiscal year.

Ranked: Countries With the Most Starbucks Stores

Here’s a look at the number of Starbucks locations around the world, separated by ownership.



The U.S. and China are easily Starbucks’ largest markets, accounting for more than 61% of all Starbucks locations, and also have the most stores under direct company control.

However, as Starbucks has pursued newer markets in Asia, it has increasingly relied on its licensing model to gain a foothold in the quick service segment.

The company’s primary focus is to open stores in high-traffic high visibility areas, like downtown cores in cities, but that hasn’t stopped it from venturing out into rural countrysides, relying on highway-adjacent lots to entice a potential customer looking for a quick brew.


Starbucks Revenue Model: Company-Owned Versus Licensed

What does a licensing model do for Starbucks anyway?


Unlike McDonald’s, Starbucks has a more focused approach in its expansion. The company licenses its brand, proprietary products, and operational methods to third-party operators, with nearly a perfect 50/50 split between company-operated and licensed stores.


Store Type Share of Total Stores

Company-Operated 52%

Licensed 48%


This means licensees don’t have the same degree of independence as other chains, and Starbucks has more control over the appearance of its stores, the menu, and other operational aspects.


In return, Starbucks receives royalties or a percentage of sales from its licensees.

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