A year later, was the Sydney Sweeney jeans add a winner?
- snitzoid
- 11 hours ago
- 1 min read
The video shows the tactics and background going into the ad campaign. After decades the brands sales were moving in the wrong direction and they need to throw a Hail Mary pass.
Since the ad launch their stock is up 70%. So are their sales (below). Some of that is attributable to their sister brand (Aerie) and it's endorsement deal with Travis Kelcy.
I'd put this one in the "win" column.
