CNN's key viewership down 90% this year! Ouch. What's up?
What's up is without the Dark Lord, nobody is watching.
Tuning out! Viewership at scandal-plagued CNN plummets by as much as 90% from last year in both overall audience and in advertiser-coveted 25-to-54 demographic
CNN saw a sharp decline in viewership the first week of 2022 with a nearly 90% drop both overall and in the critical demographic coveted by advertisers
The network averaged just 548,000 viewers during the week of January 3, a recipitous drop to the nearly 2.7 million viewers from the same week in 2021
CNN in the last year has been plagued by high-profile scandals, most notably the firing of its top-rated prime time star Chris Cuomo
Critics have slammed network boss Jeff Zucker over the declining ratings, which began in 2021, with some accusing him of 'protecting perverts and pedophiles'
By NATASHA ANDERSON FOR DAILYMAIL.COM
12 January 2022
Scandal-scarred CNN has seen its viewership nosedive by a staggering 90 percent both overall and in the critical demographic coveted by advertisers in the first week of the new year as compared to last year.
The once-proud leader in cable news averaged just 548,000 viewers during the week of January 3, a precipitous drop from the nearly 2.7 million viewers for the same week in 2021, according to the most recent ratings.
Those numbers were supercharged by the the left-leaning network's coverage of the January 6 Capitol Riot, which resulted in CNN having its most-watched day since Ted Turner launched the news outlet in 1980.
However, on the one-year anniversary of the insurrection, viewers chose right-wing rival Fox as it topped ratings for coverage of the event.
CNN also saw an 86 percent decline in the much-desirable 25-to-54 demographic, with a paltry 113,000 tuned in last week, compared to the 822,000 CNN averaged a year ago.
The network, which was swallowed up by AT&T in its merger with WarnerMedia last year, has been plagued by high-profile scandals - most notably the firing of its top-rated prime time star Chris Cuomo after the anchor was found to be helping his sex-pest brother Andrew try to beat harassment allegations, which led to his resignation as New York's governor.
CNN's declining ratings come as the network has made headlines over actions the actions of anchor Don Lemon (pictured) and former host Chris Cuomo
Cuomo (pictured) and Lemon both face face accusations of sexual harassment
CNN's declining ratings come as the network has made headlines over the actions of anchor Don Lemon (left) and former host Chris Cuomo (right). They both face face accusations of sexual harassment
CNN kicked off the new year with a staggering decline of nearly 90 percent in both viewership from its overall audience and critical target age demographic
Media critics last month slammed network President Jeff Zucker for allowing ratings to drop with some accusing him of 'protecting perverts and pedophiles' +9
Media critics last month slammed network President Jeff Zucker for allowing ratings to drop with some accusing him of 'protecting perverts and pedophiles'
CNN's embattled boss Jeff Zucker was slammed last month over the network's low ratings and reported scandals over the actions of several prominent figures, including Cuomo and Don Lemon.
Lemon, the host of the 10pm show that followed Cuomo before he was fired, faced scrutiny for his own alleged ethics scandal. He was slammed for covering Jussie Smollett's trial after the Empire actor testified in court that the host informed him in a text message that Chicago police did not believe he was the victim of a racist homophobic attack.
The anchor also is being sued by a Hamptons bartender who claims Lemon, who is gay, rubbed his own genitals then shoved his fingers in his face in 2018.
Additionally, CNN senior producer John Griffin was arrested by the FBI on charges involving sex crimes with children.
The year didn't start any better as Andy Cohen when on a drunk-fueled tirade targeting exiting New York City Mayor Bill de Blasio just after the clock struck midnight during the network's annual New Year's Eve show.
Media critics have slammed Zucker, accusing him of 'protecting perverts and pedophiles' while also allowing his network ratings to drop.
'Given the sheer number of public sexual misconduct allegations – from harassment and child sexual violence to abusing one's journalistic credentials to try to silence women who have made allegations – it's fair to ask whether these are indicative of a broader cultural rot at the network that's being papered over as they focus on other priorities,' journalist Drew Holden told Fox News last month.
'Zucker has managed to simultaneously protect perverts and pedophiles as well as oversee a massive decline in ratings,' echoed Amber Athey, editor for the Spectator.
Media critic Jeffrey McCall alleged that Zucker was 'responsible for the culture in which underlings felt these misjudgments were ok'.
The notoriously liberal news network averaged 548,000 viewers during the week of January 3, a significant drop in comparison to its nearly 2.7 million viewers from the same week in 2021, according to ratings data obtained by Fox News
The sharp decline followed CNN's second most-watched year ever, the Daily Beast reported. Despite having a record year, network viewership trended downward for the second half of 2021. The network's demo ratings sank in the third quarter to its smallest since 2014 before bottoming out at the end of the year.
The network saw its strongest ever year in 2020, with viewership likely fueled by pandemic and election coverage.