Starbucks is going full pumpkin spice latte earlier than ever
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By Ben Kesslen, Quartz Media
PublishedYesterday
Summer might not be over in the northern hemisphere, but Starbucks (SBUX) says it’s fall when you enter their stores.
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The coffee giant made Pumpkin Spice Lattes available Thursday along with its full fall menu, the earliest it has ever released them.
Starbucks (SBUX) also introduced a new drink, the Iced Apple Crisp Nondairy Cream Chai. The Pumpkin Cream Cold Brew and Iced Pumpkin Cream Chai are also returning.
Starbucks beverage developer Rosalyn Batingan said the new apple drink “perfectly captures the taste and feeling of fall.”
“We have combined creamy oatmilk with notes of cinnamon, clove and other warm baking spices from our chai tea to compliment the layered flavors of apple, cinnamon and brown sugar which are infused into the nondairy cold foam topping,” Batingan said.
News of the early fall menu comes at an inflection point for Starbucks, which has seen a decline in sales this year in the U.S. and abroad.
The Seattle-based chain replaced its CEO Laxman Narasimhan with Chipotle (CMG) CEO Brian Niccol earlier this month, as activist investor Elliott Management pushed for change.
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